when something is the height of popularity
it implies that the fashion will be short lived and has no staying power
My parents used to love the Beatles. They were all the rage when they were teenagers.
These bell-bottom pants were all the rage in the 1960s.
Tribal tattoos used to be all the rage. Now people are just stuck with silly symbols on their bodies.
Don’t worry about the new restaurant down the street. It is all the rage now, but the customers will come back to us eventually.
There is no origin for this idiom
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definition
Common phrase that has a specific meaning.